Does trusting your gut really pay off?

04/14/2011 | Harvard Business Review

Intuition plays a big part in decision-making for most CEOs, but does it really result in better choices? Modesto A. Maidique details several major decisions -- both good and bad -- made by big CEOs, including Warren Buffett, and finds that experience, knowledge and introspection are the key factors in successfully trusting your gut. "At its best, the key to effective, intuitive decisions is best conveyed in two wise sayings: 'Know your business' and 'Know yourself,'" Maidique writes.

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