360i hopes to codify viral hits with influencer network

04/14/2013 | Advertising Age (tiered subscription model)

Digital agency 360i has built a platform consisting of 10,000 online influencers and coupled it with tools such as Salesforce and Outlook in an attempt to "grasp the science behind web virality," writes John McDermott. The platform allows the agency to quickly find relevant tech-world stars who can deliver messages that are "much more authentic and organic," says 360i Vice President of Influencer Marketing Rebecca McCuiston.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY