360i hopes to codify viral hits with influencer network

04/14/2013 | Advertising Age (tiered subscription model)

Digital agency 360i has built a platform consisting of 10,000 online influencers and coupled it with tools such as Salesforce and Outlook in an attempt to "grasp the science behind web virality," writes John McDermott. The platform allows the agency to quickly find relevant tech-world stars who can deliver messages that are "much more authentic and organic," says 360i Vice President of Influencer Marketing Rebecca McCuiston.

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