Brand, menu overhaul pay off for Burger King

04/14/2013 | Green Bay Press-Gazette (Wis.)

New ad campaigns, premium menu items, beefed-up breakfast offerings and revamped versions of old standards including the Whopper and fries have helped Burger King regain ground against rivals McDonald's and Wendy's since the chain was taken private in 2010. "Burger King has been struggling for over a decade. Sometimes it just takes some time to slow down the rhythm before you can change directions," said Technomic's Darren Tristano.

View Full Article in:

Green Bay Press-Gazette (Wis.)

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Executive Chef - Instructor
The Culinary Institute of America - Nao Restaurant
San Antonio, TX
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY