IAB requests a delay in the increasingly complex COPPA law

04/14/2013 | Adweek

The Interactive Advertising Bureau is asking for a six-month delay in the implementation of the Children's Online Privacy Protection Act. Publishers are finding the law so vague and ever-shifting, they're pulling applications such as Mobbles instead of risking privacy infringement lawsuits. "The new rules extend to device IDs, location data, video and photos. Plus, sites and apps are now liable for the practices of third-party vendors, such as ad networks, audience metrics and plug-ins," Katy Bachman writes.

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