Sponsors flock to golf as young stars emerge, Tiger returns to form

04/14/2013 | Advertising Age (tiered subscription model)

Professional golf has become much more than the Tiger Woods show, with such stars as Phil Mickelson, Rory McIlroy, Bubba Watson and Adam Scott picking up major endorsements and the PGA Tour locking in its TV contracts through 2021. Charles Schwab, Coca-Cola, Anheuser-Busch, Rolex and Tiffany & Co. are among the top advertisers on the PGA Tour, which is "fully sponsored" for this season, according to spokesman Ty Votaw.

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