Starbucks brewers lower prices for packaged coffee

04/14/2013 | Bloomberg

Starbucks is planning a 10% price cut of its packaged Starbucks coffee, and a 13% price cut for its Seattle's Best brand. "This will allow us to both enhance the value that we’re providing our existing packaged coffee customers, and hopefully increase the frequency which they purchase Starbucks and Seattle’s Best coffee, as well as attract new customers," spokesman Jim Olson said.

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