Analysts: Reach of digital ads rivals TV

Digital advertising gives marketers the benefit of reaching specific audiences with their message repeatedly, but analysts are debating whether it can also provide the broad reach of television. Andrew Lipsman of comScore says digital can rival TV when all channels -- tablet, mobile and desktop -- are taken together. Nielsen's Randall Beard adds, "Most of our clients are trying to use digital to expand to reach beyond the audience they reach with TV."

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL