Digital advertising gives marketers the benefit of reaching specific audiences with their message repeatedly, but analysts are debating whether it can also provide the broad reach of television. Andrew Lipsman of comScore says digital can rival TV when all channels -- tablet, mobile and desktop -- are taken together. Nielsen's Randall Beard adds, "Most of our clients are trying to use digital to expand to reach beyond the audience they reach with TV."
Analysts: Reach of digital ads rivals TV
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