Clorox turns to bilingual promotions app

04/14/2014 | Mobile Marketer

Brands including General Mills and Clorox are targeting Hispanic consumers through the bilingual Veo mobile shopping application. The app engages consumers by using their native language to offer free product samples, recipes, promotions and giveaways. Experian data indicated Hispanic consumers are twice as likely to accept advertisements on their smartphones as non-Hispanics and 58% are more likely to purchase those advertised items. The average Hispanic consumer also spends 18.2 minutes per month visiting shopping sites on their phones.

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