Marketing mistakes to avoid on Twitter

04/14/2014 | SmartBrief/SmartBlog on Social Media

Kellogg's struck out on Twitter when it called for users to retweet a message to help fight childhood hunger, and AT&T faced a backlash for advertising a smartphone while commemorating 9/11. These marketing mistakes underscore why social media efforts need to be carefully planned, writes Rachel Crandall. She notes campaigns by Toyota and McDonald's that highlight the importance of anticipating users' response.

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