Unilever offers mobile music line to rural Indians

04/14/2014 | Bloomberg Businessweek

Hindustan Unilever is offering free Bollywood music for mobile phones in two Indian states as a way of promoting products such as Lifebuoy soap and Fair & Lovely cream among villagers. About 8 million people have taken advantage of the music service, which users can access by calling a number that in turn generates 15 minutes of music punctuated by Unilever ads.

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY