Analyst: Advertisers should support free VOD

Magna Global analyst Brian Wieser says advertisers should back free VOD, as the alternative is a one where consumers may opt out of ads by watching DVDs and using DVRs. A FVOD world gives advertisers and operators more control over what the viewer sees. Magna Global controls $30 billion in media spending for Interpublic.

View Full Article in:

Broadcasting & Cable (Free to CTAM SmartBrief subscribers)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY