Mars taps digital shop as lead agency for custom candy brands

04/15/2008 | Brandweek

Chocolate company Mars has selected interactive agency imc2 to oversee lead creative and media duties for its customized candy division, which includes Mars Direct, My Dove and My M&M's. Interpublic Group's DraftFCB, Chicago, previously handled the account.

View Full Article in:

Brandweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY