Ben & Jerry's contest highlights fair trade

04/15/2009 | Brand Republic (U.K.)

Winners of a Ben & Jerry's contest will travel to the Dominican Republic with the company's founders to see how the Fairtrade association benefits communities there. Contestants enter the "Do the World a Flavor" competition by creating a flavor and brand of ice cream. The company will make and sell the winning entry.

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Brand Republic (U.K.)

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