BK will revise Texican Whopper campaign after complaints

04/15/2009 | Advertising Age (tiered subscription model)

A Burger King print and TV campaign for its Texican Whopper sandwich in Europe will be changed after a complaint by Mexico's ambassador to Spain that it presents a negative image of the Mexican people and his country. The ads, created by Crispin Porter & Bogusky, show a Mexican wrestler sharing living quarters with a Texas cowboy.

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