Oxygen stitches together its first multiplatform ad campaign

04/15/2009 | Adweek

Oxygen has notched its first multiplatform ad deal, according to Susan Malfa, senior vice president for ad sales at the NBC Universal-owned network. She said Oxygen had structured an advertising program with marketer Crunch Fitness that includes on-air, online and on-site brand integrations around its upcoming "Dance Your Ass Off" weight-loss series.

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