PepsiCo revs up Indy 500 promotion in Dollar General

04/15/2009 | Promo Magazine

PepsiCo is holding a sweepstakes tied to the Indy 500 and Dollar General's sponsorship of driver Sarah Fisher. Customers who buy Frito-Lay or AMP products at Dollar General locations can enter to win tickets to the May 24 race and other prizes.

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