Adobe gets big results from digital push for Creative Suite 5

04/15/2010 | ClickZ

Adobe, via a digital-centric launch, is generating much buzz about the latest version of its Creative Suite software. The effort included a multimedia presentation on its home page that attracted 340,000 users, a series of video clips that have garnered 2.5 million hits and display ads on CreativePro.com, TechCrunch and other sites. The campaign's social-media component, which included notifications of the launch on Facebook and Twitter, yielded 33,700 tweets.

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY