ESPN launches its largest-ever promo campaign to tout World Cup

04/15/2010 | MediaPost Communications

ESPN's ongoing "One Game Changes Everything" promotion leading up to the FIFA World Cup is the network's largest ever and is designed to engage viewers as well as FIFA's corporate partners. FIFA partners such as Hyundai, Adidas, Sony and Anheuser-Busch already have bought into ESPN's media properties leading up to the 10-week soccer tournament.

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