Ford marketing exec: Economic wake-up call drove digital innovation

04/15/2010 | Advertising Age (tiered subscription model)

Ford slashed its TV ad budget, went online, discovered the value of consumer-driven ads, and is the better for it, said Jim Farley, the automaker's group vice president of global marketing. "I can tell a story in 15 seconds now on TV, but I want customers to tell our story," he said. "That's what digital has shown us: how to earn credibility among consumers."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY