ABA ad campaign touts Clear on Calories effort

04/15/2011 | Packaging World online

The ABA is taking out full-page newspaper ads to promote its Clear on Calories initiative, which includes front-of-package calorie labels. "America's beverage companies are adding the new calorie labels to the front of every can, bottle, and pack they produce -- and displaying the total calories per container on all beverages 20 fluid ounces or smaller," said the ABA.

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