Apps afford an uncluttered path for advertisers to users

04/15/2011 | Advertising Age (tiered subscription model)

Ads geared to applications generally make a deeper impression with users than those based on browsers, studies have found, and the reason is that apps serve as a direct path to users' attention. A social environment only adds to the effect, opening an avenue for sharing among friends.

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Advertising Age (tiered subscription model)

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