Comcast looks to blur cable-broadcast divide with sports coverage

04/15/2011 | Wall Street Journal, The

NBCUniversal, under its new CEO, Steve Burke, is reportedly looking to boost its sports coverage by possibly striking new agreements for college events, the International Olympic Committee and the NHL. But as a unit of Comcast, NBCU is only interested in pacts that allow coverage to be parceled out among its broadcast and cable channels, according to this article.

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Wall Street Journal, The

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