Companies look outside for search marketing help

04/15/2011 | Direct Marketing News

Companies with more money at hand coming out of the recession are using those funds to outsource some of their search marketing, according to a SEMPO survey. But other factors may be contributing to the trend. "I think they're also looking at issues like the skills needed to keep up ... with these various [mobile and local marketing changes] and also having the time to keep up," said Marc Engelsman, vice president of client programs and services at Digital Brand Expressions.

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