Canadian retailers see success with pop-up shops

04/15/2012 | Financial Post (Canada)

Retailers including furniture and clothing seller The Latest Scoop are finding their fortunes with temporary stores that use "planned spontaneity" to turn shopping into an event, says proprietor Deb Nichol. Some use pop-ups to test new concepts, but others like Nichol open stores in the months when consumers are more likely to spend, and close down to avoid high overhead during slower times.

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Financial Post (Canada)

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