The changing face of McDonald's in Canada

In Canada as in the U.S., McDonald's pulled out of a slump that started 10 years ago when the company focused too much on growth and not enough on the customer, says Canada chief John Betts. Today, healthier menu items, upscale coffee drinks, customized fare that caters to local tastes and Wi-Fi that encourages visitors to linger are all part of the chain's new face, he says.

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