Is Foursquare the next Yelp?

04/15/2012 | Business Insider

Foursquare once wanted to be the next Facebook, but it's looking more like the next Yelp, writes Nicholas Carlson. The geo-social network isn't as hip or as widely used as newcomers such as Pinterest and Instagram, and is trying to find ways to be useful rather than trendy. "Foursquare investors probably were hoping the company would turn into more than another Yelp. ... [T]hen again, there are worse fates for startups with lots of early hype and little user-adoption," Carlson writes.

View Full Article in:

Business Insider

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA