Bloomingdale's intros "Me-Ality" booths for determining jeans sizes

04/15/2013 | Adweek

Bloomingdale's is introducing "Me-Ality" digital sizing booths that size up female shoppers with 200,000 measurements and calculate which jean brands and sizes are the proper fit. "Fitting denim can be trying. We felt that these booths would improve the shopping experience," said Bloomingdale's spokeswoman Marissa Vitagliano. Best Buy, J.C. Penney and Wal-Mart are among other retailers experimenting with new in-store shopping experiences.

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