CNN sees broader focus as key to reaching new advertisers

04/15/2013 | Advertising Age (tiered subscription model)

CNN's new format, emphasizing morning personalities like Chris Cuomo and lifestyle programming from Anthony Bourdain, is part of a drive to attract marketers that normally might advertise on National Geographic or Travel Channel. CNN last year placed 23rd among basic cable networks in gross ad revenue at $379.5 million, with USA, Food Network, History, Syfy and Bravo all finishing higher. CNN is not holding an upfront this spring, but will have Jeff Zucker, its new president, meet with key agencies.

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