Heinz enlists Communispace for successful B2B site relaunch

04/15/2013 | MediaPost Communications

Heinz worked with Omnicom's Communispace to overhaul its website aimed at the foodservice industry, leading to an increase in traffic in the first months since the relaunch. The new site offers foodservice businesses menu ideas, alongside bimonthly articles on trends and a discussion board. The changes have proved successful based on "the high level of quality engagement we’ve seen with the site, as well as the volume of return visits," said Heinz Group57's Josie Cellone.

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