Kmart's "ship my pants" ads called "gross," "edgy"

04/15/2013 | USA Today

A Draftfcb Chicago online spot for Kmart is raising eyebrows with its use of the phrase "ship my pants" to tout its free shipping. "Some social media users have deemed the ad ... 'gross' and 'vulgar,' while many gave kudos to Kmart for having an edgy sense of humor," writes Laura Petrecca.

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