Mondelez program will pair brands with startups

04/15/2013 | CSP

Mondelez International announced plans to pilot a Mobile Futures program, which will expand mobile innovations by pairing technology startups with brands, including Stride and Chips Ahoy! The program "has given us the opportunity to work with and learn from leading mobile innovators to enhance how we engage with our consumers," said Bonin Bough, vice president of global media and consumer engagement for Mondelez.

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