Packaging nudges snackers to keep eating

04/15/2013 | Wall Street Journal, The

Marketers are encouraging what they call "hand-to-mouth" snacking with packaging that takes away barriers to such behavior. Hershey, for example, introduced Reese's Minis in a resealable bag to eliminate the chore of unwrapping each peanut butter cup. Sabra Dipping is having success with a single-serve hummus cup.

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