Publishers grab lion's share of mobile display revenues

04/15/2013 | ClickZ

Mobile publishers control a narrow majority of the U.S. mobile display-ad business, cornering 52% of spending last year, up from 39% the year before. That suggests that ad networks such as Google are losing ground to sites such as Facebook and Pandora, according to IDC. "Mobile ad networks are losing market share to publishers, and we expect them to lose even more going forward," says Karsten Weide of IDC.

View Full Article in:

ClickZ

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY