Smaller burger chains explore TV advertising

04/15/2013 | BurgerBusiness.com

Ted's Montana Grill has created the first-ever TV commercials for the 11-year-old, 44-unit casual chain, with bison burgers featured prominently. While most major burger chains are ubiquitous on TV, smaller regional players like Ted's, Back Yard Burgers and Good Times Burgers & Frozen Custard are just starting to invest in television advertising.

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