Tablet-optimized site from Vitacost targets big spenders

04/15/2013 | MobileCommerceDaily.com

Tablet users often spend more than other mobile users online, so Vitacost has introduced a site optimized for tablet devices. "Retailers who provide tablet-specific experiences are being rewarded for catering to these unique use cases. On average, tablet-optimized sites increase conversion an additional 10%," said Chris Mason, co-founder of Branding Brand, which developed the Vitacost site.

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