TV, online make it easier for brands to sell in Seoul

04/15/2013 | Wall Street Journal, The

Brands that used to struggle to get shelf space in South Korea's brick-and-mortar department stores say they are finding much smoother sailing selling via online and TV shopping channels. Some industry insiders say the trend is driving traditional retailers to stock more products, while others like Shisegae spokesman Kim Yoon-sup say the online and home-shopping networks tend to sell late- and off-season inventory: "This kind of competition is not bad. It's not like the department store has to be the only one that holds the pie in the fashion industry."

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