Twitter uses celebrities to build buzz for music service

Twitter is aiming get its users excited about its new music discovery application with an influencer marketing strategy. Twitter is giving stars such as Ryan Seacrest a preview of the service before it's released to the public with the hope they'll tweet reviews of the product. "Lovin the app ... Shows what artists are trending, also has up and coming artists," Seacrest tweeted.

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All Things D · Independent (London) (tiered subscription model), The

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