Video ad spending set to see RTB surge

04/15/2013 | eMarketer

The number of exchange-traded video ad impressions purchased via real-time bidding is expected to increase from 104.1 billion impressions this year to 178.5 billion in 2014, according to a Forrester Consulting survey of the U.S. market for SpotXchange. That will represent $1.14 billion in ad spending in what is predicted to be a $4.6 billion market next year, the firm predicts.

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