The growing popularity of mobile messaging applications such as Line, Snapchat and WeChat can pose a challenge for advertisers, particularly as some do not gather consumer data or even carry ads. Still, brands including Burberry, Dunkin' Donuts and Taco Bell have found creative ways to reach new audiences through the platforms.
Advertisers get creative on mobile messaging apps
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA