B2B mobile apps require sustained attention

04/15/2014 | Direct Marketing News

Maintenance and updating mean that the development of business-to-business mobile applications doesn't end when the software is built, says StoryDesk CEO Jordan Stolper. B2B app developers need to take into account the importance of maintaining their software as well as deploying it to all the devices on which it is likely to be used, Stolper says.

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