Creative lead-generation tactics to add to your toolbox

04/15/2014 | Marketo

Innovative lead-generation tactics include jingles, memes and custom images that add humor to calls to action, as well as "newsjacking" a pop-culture reference to offer an infographic that potential buyers would find useful, writes Dayna Rothman. "Every company should have a mix of content ... from the more serious industry reports to the fun stuff," Rothman adds.

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