CTAM unveils marketing plan for "tv everywhere"

04/15/2014 | Multichannel News (subscription required)

CTAM, with input from a group of 20 programmers and operators, has created a marketing plan and logo for "tv everywhere" that seeks to position it as a value-added service for consumers. "It really is the trump card in terms of multiplatform video product, and it comes as no additional cost to a pay TV customer. It's part of the pay TV experience," said CTAM President and CEO John Lansing.

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