How to compensate for a lack of technical knowledge

04/15/2014 | New York Times (tiered subscription model), The

It's possible to create a high-potential tech company even if you lack the necessary expertise, writes Rebekah Campbell, CEO of Posse. That path is likely to be difficult, but you can persevere by believing in your vision, learning from the advice of knowledgeable individuals and setting clear deadlines. "I've learned that team motivation is the prime determinant of development speed," she writes. "I've also discovered that nothing is more motivating than a high profile, non-negotiable deadline."

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