Objectives, audience should shape a social media campaign

04/15/2014 | Intuit Small Business Blog

A social media campaign needs a target audience and goals, and your approach should depend in part on the nature of your company, says Kevin Bobowski of Offerpop. "If you're a small-business owner and you have a small-business website selling stationery, as an example, Pinterest [is] a really great market and an avenue to socially network," Bobowski says.

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