Why it's time to integrate social across your business

04/15/2014 | SmartBrief/SmartBlog on Social Media

Companies should stop treating social media as a separate discipline and start integrating social into all aspects of their business, Drew Neisser writes. "[D]efining social as its own discipline means limiting its impact and relegating it to an afterthought versus making it a foundational component of your go-to-market strategy," Neisser writes.

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