Top-Rated Fox Gets No Respect From Advertisers

04/16/2002

Fox News Channel has broken nearly every one of CNN's records, including highest day rating and highest prime-time rating. But Fox still hasn't achieved parity in ad sales, largely because CNN has better brand recognition, analysts say. In addition, Fox has struggled with subscription rates because it is stuck with burdensome deals that it made before its ratings surged, a report says.

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