Unapproved Ford ad spreading on Internet

04/16/2004 | Washington Post (tiered subscription model), The

An unapproved Ford ad in Britain has somehow been released on the Internet and is creating big buzz. The ad features the beheading of a cat by a closing sunroof and carries the tagline "Ford Sportka, the Ka's Evil Twin." Marketing experts say it's a win-win situation for Ford because it can disown the ad, created by Ogilvy & Mather, while it still reaches a large audience.

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Washington Post (tiered subscription model), The

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