Analytics comes to in-game ads

04/16/2007 | Bloomberg Businessweek

Marketers looking to reach the sought-after young demographics who are the most avid video gamers can take advantage of user data to target in-game advertising. The growth of social networks centered around online video game play offers a new stream of data that marketers can use in ad delivery.

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA