Analyzing the "decoy effect"

04/16/2007 | Boston Globe (tiered subscription model), The

Marketers use a "triangulation" approach, or the decoy effect, to sell products. By offering three options, marketers are able to push consumers toward certain choices, usually the "middle" choice or product. This trend manifests itself not just with buying but also in voting, with even "American Idol" selections exemplifying the decoy effect.

View Full Article in:

Boston Globe (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO