Startup looks for success in cell phone advertising

04/16/2007 | Washington Post, The

Virginia-based startup Mobile Posse is testing out its cell phone ad system through Revol, an Ohio phone carrier. By adding a Mobile Posse chip to a phone, ads will show on the phone's screen when the phone is on but not in use. Investors hope that ad rotation depending on the time of day and location of the phone will entice advertisers to buy on the Mobile Posse system.

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